David Adam
David Adam is a leading economic development, soft power and international relations specialist.
He has extensive experience in brand strategy investment and visitor economy, cultural exchange and cultural.
His recent clients include cultural organisations, city government institutions including the Greater London Authority, Corporation of London, Climate-KIC, OECD, British Council, Transport for London, Crossrail, and Beijing, Shanghai, Nanjing and Mumbai.
With particular expertise in soft power, tourism, and brand positioning, David also writes for documentary, and recently made a film about the Neom project The Line.
Current and past projects have included authoring a British Council report on the Soft Power of Cities, and author of World Cities Culture Forum Report on Pioneering Cities. He has chaired an OECD review of members’ tourism policies, developed a series of concept papers on tourism policy challenges.
He is a guest lecturer at University of Southern California on topics of rhetoric, soft power, marketing and communication.