“The strategic pathway designed, developed and fully realised by BOP for Tower Bridge represents the most ambitious and exciting, yet wholly realistic, direction its entire history as a visitor attraction.”

Chris Earlie, Director, Tower Bridge

 

One of London’s most recognisable heritage sites, Tower Bridge attracts millions of visitors each year and serves as a vital civic symbol. To secure its relevance for future generations, City Bridge Foundation commissioned BOP to shape a long-term strategy that balances its identity as a global icon with its responsibilities to local communities.

Working closely with residents, government agencies, and heritage stakeholders, we delivered a bold but achievable pathway for the bridge’s future. Our recommendations embedded equity, diversity and inclusion (EDI), set sustainability targets including net-zero operational emissions by 2027, and introduced creative outreach to open pathways into STEM and civil engineering. We also reimagined the visitor experience through storytelling and digital innovation, ensuring Tower Bridge continues to inspire and engage at scale.

Our work has set Tower Bridge on a transformational path fitting for its legacy —ensuring its reputation as a civic landmark is matched by its social, cultural and environmental impact.