ROSHN
A Cultural Vision for Downtown Jeddah
Client
Location
Theme
BOP’s work is helping to define how culture can shape identity, attract investment and create dynamic public spaces, ensuring downtown Jeddah’s next chapter is driven by a robust cultural vision.
Project Team
We worked with ROSHN Development Agency to put a compelling cultural vision at the heart of a major new development in downtown Jeddah. The 13 sq. km site — part of Saudi Arabia’s Vision 2030 — will become a vibrant, inclusive destination shaped by arts, heritage, and innovation.
To support this vision, we mapped existing and potential cultural and creative assets across the city. This helped identify opportunities for cultural anchors that can deliver lasting social and economic value.
We also created a Cultural and Creative Industries asset registry and developed business plans for key assets. Each plan was grounded in local insight and designed to be flexible, scalable, and aligned with ROSHN’s wider development goals.
Related Projects
Strategy and Planning
Abu Dhabi Department of Culture and Tourism
Positioning Abu Dhabi as a Leading Cultural Tourism Destination
Ministry of Culture, Kingdom of Saudi Arabia
Building the Cultural Blueprint for Vision 2030
The National Archives
A Future Facing Vision for the UK Archive Sector