Offering a unique blend of historic cities and vibrant contemporary culture, with a deep tradition of storytelling, music, and hospitality the country attracts millions of visitors each year seeking authentic and memorable experiences.

Our team has helped shaped national investment strategies that aim enhance the quality, capacity, and appeal of cultural tourism attractions and destinations nationwide. And our recommendations have guided where and how to invest, ensuring every project delivers maximum cultural value, economic return, and lasting visitor impact.

Key projects include:

• Capital Projects Investment Framework – Reviewed a portfolio of museums and attractions to assess tourism investment viability. Produced recommendations for funding readiness and developed a capital investment framework now adopted as part of Fáilte Ireland’s standard decision-making process.
• Cork Visitor Attractions – Conducted a comprehensive assessment and benchmarking of nine key attractions in Cork City using BOP’s established framework. Provided attraction-specific strategies to grow visitor numbers, extend dwell time, boost commercial performance, and recommendations for leveraging the attractions collectively to support Cork’s leisure tourism growth.
• Waterford Treasures – Assessed seven attractions across Waterford city, identifying ways to enhance the visitor journey, improve interpretation, and set clear KPIs for measuring success.

These projects support Fáilte Ireland’s long-range objective to increase visitor numbers, grow revenue, and support the resilience of the cultural tourism sector, ensuring that Ireland’s unique offer is preserved and enjoyed by both local and international audiences for years to come.