Conceived as a cultural anchor, the world class theatre will play a central role in shaping civic identity, cultural ambition and global visibility for the emerging city. BOP’s work established the vision, purpose and positioning of this flagship institution, aligning it with the client’s broader cultural and reputational goals.

Through international benchmarking and typology analysis of leading global theatres, BOP identified best practice in governance, programming and audience engagement. This was complemented by future audience analysis and segmentation to inform business models, operational frameworks and long-term impact metrics.

The resulting strategy provides a comprehensive foundation for delivery, combining global insight with a clear institutional framework to guide governance, investment and programming for one of the region’s most significant new cultural landmarks.