Our analysis revealed how the sector contributes to London’s economy while driving international visibility and investment. We delivered a comprehensive economic impact assessment, mapping the workforce with our partners at Unscrambled, and the wider ecosystem through LinkedIn data and secondary research to highlight strengths and opportunities for further growth.

To place London on the global stage, we benchmarked its performance against other leading gaming centres, identifying how Games London supports business expansion, innovation, and talent retention. We also evaluated the impact of public funding, demonstrating its role in unlocking new jobs, company growth, and international reach.

The resulting evidence base equipped Games London with powerful insights to advocate for continued support, shape future policy, and strengthen the city’s profile as a global games capital and cultural and economic powerhouse in the gaming industry.