Event Flanders
Evidencing Social Value of Major Events for EventFlanders
Research and Evaluation
Client
Event Flanders
Location
Belgium
Theme
Economics and Impact
BOP Consulting is partnering with EventFlanders, the agency responsible for attracting and supporting major international events, to develop a new way of understanding their broader social value.
Our five-year project is covering sporting, cultural, and civic festivals across Flanders. Its goal is to capture how major events contribute to pride, wellbeing, and social cohesion.
BOP has refined EventFlanders’ Theory of Change and created a framework for consistently measuring social impact across different types of events. Alongside this, we are conducting case studies of flagship events to test and strengthen the framework in practice.
The resulting insights will guide future policymaking and help demonstrate how major events strengthen community life and identity across Flanders.
